We Are All Creatives

We Are All Creatives

20 things I've learnt in twenty years of publishing

Tasmina Perry's avatar
Tasmina Perry
Sep 21, 2025
∙ Paid

Twenty years ago this week I got the phone call that changed my life. Daddy’s Girls, the book I had been working on in my spare time had just been sold, not just to the publishing house that I just to walk past every day when I first moved to London and didn’t even have a home (I had to sofa-surf for almost an entire summer until I joined a house-share in North London,) but sold in the sort of deal I dreamt of.

A lot has happened since 2005.

  • I’ve had multiple six and seven figure book deals.

  • Written over 20 books.

  • Had nine books on the Sunday Times bestsellers list.

  • Seen three books also hit international bestsellers lists.

  • Sold over 1.5m books

  • Had my books translated into over 20 languages

  • Changed agents

  • Changed publishers

  • Written under a pen name and sold the film rights to Sony for six figures within 48 hours of the book being read.

  • Been on TV. And radio, in the name of promotion. Even Graham Norton’s Radio 2 show!

  • Had my books plastered on the side of taxis and a giant poster at Waterloo Station

  • Been a question - and an answer - on the Hungarian version of The Million Dollar Drop

  • Had my books optioned for TV. And not developed.

  • Had my advance slashed by over 60%

  • Been dropped by the supermarkets

  • Had a book stuck in the publishing process for nearly 18 months and had no money coming in

  • Self published my backlist into the USA

  • Set up my own publishing imprint and published seven front-list Tasmina Perry books.

  • Made a mid-six figures doing the above

  • Suffered burn-out

  • Launched a literary retreat business

  • Started a Substack

  • Sold TV rights to a vampire series I co-wrote with my husband - fifteen years after the books came out

Twenty years of ups, downs, successes and failures and it’s taught me a few things. Being an author, being able to make money from the stories in your head, the words you get down on the page, is just about one of the most exciting, rewarding and creatively satisfying career out there - it’s why so many people want to do it. But it’s hard, really hard, to make it a full-time job and there are all sorts of hazards along the way.

So here are some things I would have done differently and some things I recognise now, were key in helping me have a successful twenty year long career.

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